To attract visitors to your website, you should consider working on some of the following actions:

1. Search Engine Optimization (SEO): Your website should be well-optimized for search engines so that it appears among the first results when people search for terms or queries related to your business. You can see more content on this topic in this article.
2. Inbound Marketing or Content Marketing: Create and share valuable and relevant content on your website and on social networks, to attract people (audience) who are already interested, or maybe, in your business. Ideally, from the networks, they land on your website to obtain more information.
3. Online Advertising: Use online advertising tools, such as Google Ads or Facebook Ads, to reach a specific audience and direct it to your website. Learning how to create effective campaigns is the key. You can leave the job to a specialist or take time to learn before investing money. I leave you information about this here.
4. Social Networks: Using social networks to promote your website, so that they know you by sharing valuable content is the key.
5. Email Marketing: Create email lists for sending personalized campaigns: To current customers to keep them informed about the news of your business, it generates a high probability of repurchases and recommendations. Potential customers will be able to get to know you, trust you, and ultimately decide to become customers.
6. Networking: Attend events and fairs related to your activity to meet new potential customers and publicize your products and services, so that they can later access through your website.
7. Collaborations and alliances: Look for opportunities to collaborate with other companies or people that are related to your business, for example, to promote your website on their channels.
8. Data analysis: Use data analysis tools to measure the performance of your web page and, as a consequence, be able to adjust your advertising and content strategies.
9. Influencer Marketing: Work with influencers or opinion leaders who can recommend you, to increase trust in your brand by promoting your website.
10. Optimize the user experience (UX): Your website must be easy to navigate, fast and people must easily find what they are looking for.
11. Link Building: It is about of building links (LINKS to) from other websites directly to your website. For example, making a note on a prestigious blog or webpage related to your activity, could allow you this link to your web page, to improve your ranking in search engines.
12. Video Marketing: Creating and sharing videos promoting your website on video platforms such as YouTube and Vimeo, or through social networks such as TIK-TOK, Instagram and Facebook will allow you to reach a larger audience, in less time.
13. Automated Marketing: Use automation tools to send emails, chat messages or personalized notifications to visitors or potential customers who already know you and opportunely left you in touch. Sometimes the purchase decision is not immediate, so you should take advantage of maintaining this form of contact.
14. The Word-of-Ear method: The recommendation of satisfied customers is one of the keys to success for companies, since it has ZERO cost and is highly effective.
15. Offline Advertising: Traditional media, such as television, radio, newspapers and pamphlets can be very effective in local settings to promote your website and drive the public to visit it.