To maintain data security, both internal and user data, web pages need SSL certificates to verify ownership of the site, prevent hackers from creating malicious versions, and essential to convey trust to users and search engines such as Google or Bing etc to show it to your users.

One of the fundamental ones is the creation of web addresses that begin with HTTPS, as an indication that the page is secure and reliable.

This is a list of reasons why you must have this certificate active on your website:

Security: SSL encrypts sensitive information such as passwords, credit card numbers, and other personal information during transmission, protecting it from eavesdropping and tampering.
Trust – Displays a lock icon in the browser and the "https" prefix in the URL, indicating to users that your website is secure and trustworthy.
SEO benefits: Google uses SSL encryption as a ranking factor, so a website with an SSL certificate performs better in search results.
Compliance – Required for certain industries, such as finance and healthcare, to comply with data security regulations.
Improved Conversion Rates – Visitors are more likely to complete a purchase or submit personal information on a secure website.
Avoid browser warnings – Without an SSL certificate, some browsers will display warnings or block access to the site, affecting the user experience.